About British Baker

British Baker is about the people, products, and businesses at the heart of the baking industry.

Our reach spans the whole sector from plant, craft, and in-store bakeries to ingredients and equipment suppliers as well as associated businesses like coffee shops and foodservice outlets.

Digital is at the heart of our strategy with daily news, analysis, interviews, and insight delivered through our website BritishBaker.co.uk. Here, readers will also find the annual Bakery Market Report and Top Bakery Trends Report. What’s more, we send the latest information straight to your inbox three times a week via our free newsletter.

Events are also a core part of the brand, spearheaded by the Baking Industry Awards which have been running for more than three decades.

Britain's Best Loaf Testimonials

“We had so many of our customers asking about us supplying them the focaccia and it’s been great to see all their pages on Instagram advertising that they are now stockist of Britain’s Best Loaf. Since winning the competition, I’ve also had 26 job offers.”

Winner of Britain's Best Loaf 2024

Tom Martin 4Eyes Bakery & Patisserie

"I received a lot of attention from the media. In particular, an article on the BBC became their most popular story and was picked up by news sources in my home country of Japan. I also received emails from several people from other countries as far away as Canada and the US asking if I could send the brioche them to. I now have a lot more customers."

Winner of Britain's Best Loaf 2023

Miyo Aoetsu Kuma-San Bakehouse

“It took a while for the news to sink in. But not it has, we are completely over the moon... We’re already planning for next year when it’ll be bigger and even more anticipated.”

Winner of Britain’s Best Loaf 2020

Peter Cook Founder Peter Cooks Bread