Judging

Judging Process

All loaves entered are evaluated by expert judges from across the baking industry. The judging for Britain’s Best Loaf will be held on Tuesday 8 April at the NEC Birmingham. Here, every loaf will be assessed on its external appearance, internal structure, aroma, and taste. Products entered into the Innovation category will also be judged on their innovative qualities. Gold, silver, and bronze medals will be awarded in each category – this is not limited to one of each, meaning multiple medals of the same colour and category may be awarded. The highest scoring loaf in each category will be crowned the category champion. These loaves are then judged by the entire panel of judges to determine Britain’s Best Loaf 2025.

Post Competition

Category and overall champions will be announced at the UK Food & Drink Shows on Tuesday 8 April, where their creators will be presented with a trophy. Loaves awarded with a gold, silver, or bronze medal will be announced in the following days.

Winners’ Pack

Every award winner will receive a winners’ pack containing promotional assets including a winner’s logo (category champion, gold, silver, or bronze).

The esteemed panel of industry experts who will be judging this year’s competition and selecting the finest loaves in the country will be announced very soon!

Britain's Best Loaf Testimonials

“We had so many of our customers asking about us supplying them the focaccia and it’s been great to see all their pages on Instagram advertising that they are now stockist of Britain’s Best Loaf. Since winning the competition, I’ve also had 26 job offers.”

Winner of Britain's Best Loaf 2024

Tom Martin 4Eyes Bakery & Patisserie

"I received a lot of attention from the media. In particular, an article on the BBC became their most popular story and was picked up by news sources in my home country of Japan. I also received emails from several people from other countries as far away as Canada and the US asking if I could send the brioche them to. I now have a lot more customers."

Winner of Britain's Best Loaf 2023

Miyo Aoetsu Kuma-San Bakehouse

“It took a while for the news to sink in. But not it has, we are completely over the moon... We’re already planning for next year when it’ll be bigger and even more anticipated.”

Winner of Britain’s Best Loaf 2020

Peter Cook Founder Peter Cooks Bread