Welcome to Britain's Best Loaf 2025!

A Lemon & Earl Grey Brioche from Kuma-San Bakehouse in Matlock has been named Britain’s Best Loaf 2025' triumphing over a record number of entrants for the competition. Find all of this year's winners and medallists here.

The win for Kuma-San Bakehouse repeats their success from 2023, where they won the top prize with its Brioche Japonais. This year’s winning loaf also topped the Innovation category, impressing judges with its unique flavour profile featuring Earl Grey tea and limoncello-soaked candied lemon peel, combined with lemon curd and juice for a zesty, aromatic finish.

Now in its 12th year, Britain’s Best Loaf 2025 took place on Tuesday 8 April at the NEC Birmingham, as part of the UK Food & Drink Shows. The competition was proudly sponsored by ADM Milling, Brook Food & Bakery Equipment, L&M Parnaby, Matthews Cotswold Flour, and Rademaker.

If you're interested in entering next year's competition, click here to register your interest!

2025 Winners

Judging

Sponsors

2025 Winners

Britain's Best Loaf Testimonials

“We had so many of our customers asking about us supplying them the focaccia and it’s been great to see all their pages on Instagram advertising that they are now stockist of Britain’s Best Loaf. Since winning the competition, I’ve also had 26 job offers.”

Winner of Britain's Best Loaf 2024

Tom Martin 4Eyes Bakery & Patisserie

"I received a lot of attention from the media. In particular, an article on the BBC became their most popular story and was picked up by news sources in my home country of Japan. I also received emails from several people from other countries as far away as Canada and the US asking if I could send the brioche them to. I now have a lot more customers."

Winner of Britain's Best Loaf 2023

Miyo Aoetsu Kuma-San Bakehouse

“It took a while for the news to sink in. But not it has, we are completely over the moon... We’re already planning for next year when it’ll be bigger and even more anticipated.”

Winner of Britain’s Best Loaf 2020

Peter Cook Founder Peter Cooks Bread