Why Should You Enter Britain's Best Loaf?

1. Generate positive publicity locally and nationally

Winning a Britain’s Best Loaf award can help generate both local and national PR. Previous winners have been featured across major media outlets including BBC News and BBC Radio 2. Winners and medallists have also gained coveted coverage with local media outlets as well. 

2. Free use of winners’ and medal logos

All winners and medallists receive free access to our official Britain’s Best Loaf logos was well as Gold, Silver, and Bronze medals to showcase their success.

3. Meet and network with fellow bakers and suppliers

Britain’s Best Loaf provides an excellent opportunity to network with other bakers and industry suppliers, opening the door to new relationships.

4. Coverage on the British Baker website

Winners will be featured on British Baker and seen by our audience of around 51,000 monthly website users.

5. Reward the loyalty, skills and hard work of your team

A great way to recognise the technical expertise, commitment, and effort of you and your team.

6. Showcase your exceptional bread-making skills to a wide audience

Britain’s Best Loaf is the leading platform for professional bakers to demonstrate their craft across all of our eight categories, there really is something for everyone.

7. Gain an independent, nationally recognised ‘badge of honour’ for your business

Winning a Britain’s Best Loaf award is an achievement that is recognised throughout the baking industry.

Britain's Best Loaf Testimonials

“Since the competition results were announced, I’ve been overwhelmed by the number of enquiries I’ve received from people wanting to try my award-winning loaf. I’ve also been fortunate that my win – and the loaf itself – has attracted considerable media attention, both in the UK and internationally.”

Winner of Britain's Best Loaf 2025

Miyo Aoetsu Kuma-San Bakehouse

“We had so many of our customers asking about us supplying them the focaccia and it’s been great to see all their pages on Instagram advertising that they are now stockist of Britain’s Best Loaf. Since winning the competition, I’ve also had 26 job offers.”

Winner of Britain's Best Loaf 2024

Tom Martin 4Eyes Bakery & Patisserie

"I received a lot of attention from the media. In particular, an article on the BBC became their most popular story and was picked up by news sources in my home country of Japan. I also received emails from several people from other countries as far away as Canada and the US asking if I could send the brioche them to. I now have a lot more customers."

Winner of Britain's Best Loaf 2023

Miyo Aoetsu Kuma-San Bakehouse

“It took a while for the news to sink in. But not it has, we are completely over the moon... We’re already planning for next year when it’ll be bigger and even more anticipated.”

Winner of Britain’s Best Loaf 2020

Peter Cook Founder Peter Cooks Bread